Pre‑ICO Presale Pitfalls:
Why 68% Don't Hit 10K Active Users

Crypto investors are often speculators, not users. That's hype you're banking on — not demand.

• Sure, a successful raise means your pitch worked. But what about product usage? Is your MVP even out there? Did anyone actually try it? Launch closed betas, gather real feedback. You want demand, not just dollars.

Launching your Discord the week before TGE? Bad idea. Community isn't an add-on — it's your project's heart.

Your earliest supporters aren't just followers — they're evangelists, content creators, even your future team members. Share dev logs, polls, candid updates (warts and all!). Make them co-creators, not just spectators.

Focus on token price, and guess what — everyone flips at launch.

Instead: Showcase use. Can your token unlock features? Stake for governance? Burn for rewards? Wear it like a status badge?

Crypterium did it right. They shifted the spotlight from “CRPT to the moon” to “Here's what CRPT can do.” People stuck around. Real users stay for utility.

Congrats—you got people to your site. Now what?

If your landing page is all whitepapers and lofty goals with no CTA—well, that's a bounce.

Try this:

• Connect wallet (ideally under 30 seconds)

• Use a core feature (2-minute max)

• Get some token or badge reward

Simple, fast, mobile-ready. Every second you waste is churn.

If your marketing stops the moment your token goes live, you've already lost half the battle. One flashy launch won't keep people interested. The real work starts after the hype dies down.

What actually keeps people engaged over the long run?

• Share dev progress in plain language. Make people feel like they're building it with you.

• Create quick, helpful how-to videos or articles that show real use.

• Keep communication open — run AMAs, listen, respond.

• Partner with builders and creators who already have real credibility in your niche.

It's not about big promises — it's about showing up, consistently. That's what earns trust. For a deeper breakdown, check this out.

Give your token an actual role — it can't just sit there looking pretty.

Maybe people can stake it and earn something back. Maybe they need it to unlock core tools in your platform. Or maybe you create some creative burn mechanic that unlocks exclusive stuff for holders.

Even something simple, like early Discord access or a say in project decisions, adds value. Those little touches make people feel connected. They're what separate forgettable tokens from the ones people talk about years later.

Need a few examples? Browse some use cases here.

Let's talk tracking. You shouldn't be guessing who's using your app. You should know—down to how many users dropped off after the first step, and why.

You want signups. You want usage. You want people coming back.

Get tools like Dune or Mixpanel in place. Use those dashboards. See where people get stuck. See where they thrive. That's your playbook for scaling.

Now, let's zoom in on your early supporters — the people who believed in your project before it had a name.

Those first few hundred (or thousand) users? Treat them like insiders. Give them real access. Let them vote. Send them swag. Ask for their feedback and show you listened.

You want builders, not just backers. The kind who stick around during bear markets and help shape your roadmap.

And here's the truth: your launch isn't the win. It's just the kickoff.

You want the traction Crypterium had? Or the community momentum LUNYR saw when it 15×'d? That doesn't come from hype—it comes from strategy, consistency, and the right kind of growth engine.

That's where we come in. We help you build it. From token launches to real user acquisition, exchange listings, community scaling—you name it.

Explore what we do:

• https://icoservice.co/launchico.html

• https://icoservice.co/article_46.html

• https://icoservice.co/